At the beginning of 2016 we presented our new corporate design, our new website and the new slogan "KEIM. COLOURS FOR EVER." at the FAF in Munich. Now we have been awarded the »German Brand Award 2018 / Special Mention« in Berlin.
The title "Special Mention" rewards work for special aspects in brand management. The award honors the commitment to the competitiveness of a brand, which includes not only excellent products, but also a successful brand strategy and brand management.
The award for successful brand management
Initiated by the design and brand authority of Germany, judged by a top-class panel of experts from brand management and brand science: The German Brand Award is the award for successful brand management in Germany. Only companies that have been nominated for the German Brand Award 2018 by the German Brand Institute, its brand scouts and expert committees can participate in the competition. More than 1,250 entries have been submitted to the competition this year. 51% in the area of "Industry Excellence in Branding" and 49% in the area of "Excellence in Brand Strategy, Management and Creation".
With our new corporate design and new claim, we have clearly positioned KEIM as the market leader for mineral-based paints and system solutions. KEIM creates lasting value through permanently beautiful colours and long-lasting craftsmanship, thereby increasing the value of real estate. KEIM is the craft of producing paint - with competence, experience and passion.
Anyone who has been awarded the German Brand Award has thus succeeded in standing out from the crowd. Every "KEIMling" contributed to this great success. Congratulations!