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News | 03.03.2023

KEIM Innostar receives British ASBP Award

KEIM Innostar is the latest paint system to be introduced into the UK market. From the British Alliance for Sustainable Building Products (ASBP) KEIM UK have recently been awarded โ€˜product winnerโ€™ by a panel of industry experts for the healthy interior paint.

The ASBP (Alliance for Sustainable Building Products) was formed in 2011 to foster innovation, promote and share knowledge via events, awards, and research projects.  The recent awards hosted by EDGE in London brought together finalists from categories competing for best Project, Product, and Initiative as judged by the panel of experts and a peopleโ€™s vote.

The award is sponsored and supported by companies including Back to Earth, Bereco, natureplus, and Futurebuild.

Anton Boekhoudt, who represented KEIM throughout the months of judging process commented, โ€˜This award is an acknowledgment of the productโ€™s unique qualities and characteristics. Our exterior paints, washes, and renders have been used on a diverse range of projects, but KEIM Innostar is our latest interior product that is ideal for homeowners, decorators, architects, or specifiers.

Moreover, it is a non-toxic, one coat, easy to apply, high-yield paint; ideal for speedy re-occupancy projects, creating healthy spaces. It is labour saving and economical due to its one coat system. Itโ€™s free from additives and preservatives meaning it is kind to use and kind to the environment. Application brushes or rollers are simply cleaned with cold water ready to re-use, and any leftover paint disposed of via natural household waste rather than to landfill.

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He went on to explain, โ€˜Our products have recently been independently assessed and 65 of them are Cradle to Cradle Certifiedยฎ. That makes KEIM the most certified paint in the world. Quite an accolade. Winning this ASBP award is the icing on the cake. Itโ€™s testament to the productโ€™s eco-credentials that align perfectly with the ASBP Awards Six Pillars of Sustainable Construction.โ€™

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Boekhoudt concluded, โ€˜This is a very exciting time for KEIM UK. Weโ€™ve recently opened a showroom within the Business Design Centre in London to inspire people and projects to show what is possible using KEIM. We even have metallic paints for elegant projects, and washes for more industrial concrete effects. Thank you to the judges and panel at the ASBP for this award, and congratulations to our fellow winners.โ€™

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