About this project
Products:
- KEIM Soldalit
- KEIM Design Lasur
- KEIM Design Base
Client: Brilliant Bamboo
Artists: Rob Fenton and Reiko Kaneko
Location: Brilliant Botanicals Murals, Stoke-on-Trent
Project Photographs: Rob Fenton
Completed: 2025
Tell us about the project
As part of the Brilliant Bamboo programme, artists Rob Fenton and Reiko Kaneko created two striking new murals in Stoke-on-Trent, celebrating the cityโs ceramic heritage and the creative potential of bamboo.
Gemma Thomas, director of Brilliant Bamboo, worked closely with both artists throughout the project โ from setting the brief together to shaping ideas and collaborating through feedback.
She said: โWe set out to do more than just create something visually impressive. We wanted to celebrate the cityโs story, connect it with the future potential of bamboo and stay true to our values around sustainability and community.โ
The project had several aims:
- To create beautiful, thoughtful public artworks
- To offer a fresh perspective on the cityโs artistic and industrial heritage
- To link local ceramic history to Brilliant Bambooโs ongoing exploration of bamboo as a creative, sustainable material
- To champion more environmentally responsible approaches to public art
Reikoโs mural, alongside the canal in Stoke, features a bold, oversized bamboo design. Robโs mural, close to the historic former Spode factory, was inspired by Chinoiserie patterns from the pottery firmโs archive. The two murals share visual motifs and a coordinated colour palette, creating a sense of cohesion across locations.
Why did you choose KEIM Mineral Paints?
Gemma and Rob were determined to choose materials that aligned with the values of Brilliant Bamboo.
Rob, who is well-known for his large-scale murals, said: โI learned that paint makes up 53 per cent of microplastics globally โ that blew my mind. It made me realise how important it is to be more conscious of what weโre putting into our buildings and the environment.โ
The team selected KEIM mineral paints for their technical performance, environmental credentials and suitability for historic brickwork.
Rob added: โI hadnโt used KEIM before, but the more I learned the more I realised how perfect it was for this project. We were delivering murals on historic brickwork, and traditional acrylics can flake. KEIM mineral paints penetrate the surface and allow the bricks to breathe โ itโs an organic product in an organic location.โ
What do you think of our paints?
Both artists were new to mineral paints and had to adapt their usual techniques, something they embraced as part of the creative process. They also decided to share colours across the two murals to avoid waste and ensure they didnโt over-order paint.
Rob said: โThe drying time was incredible โ I had to completely rethink how I worked, and fortunately the Keim team are really knowledgeable about their products. Bryan talked me through the dos and donโts, such as not mixing the paints with water on the wall.โ
Reiko, who usually works in ceramics and mineral inks, was similarly taken with the results. Although this was her first public mural, she quickly became confident and excited when working with KEIM paints and introduced the idea of incorporating gold into the two designs.
What excites you about our colours?
From golden highlights glinting in the sun, to the earthy, natural tones that echoed ceramic glazes and the local environment, the colour choices helped to tie the project to its place and its purpose.
Rob said: โYou get a real glimmer from the gold as you drive past โ itโs a beautiful colour. No other company that I am aware of does a metallic as vibrant as this. When I opened the drum it looked like real gold, like melted bullion.
Gemma added: โPutting the metallics with the earthy tones was when the project came together. It will be interesting to see how it continues to weather, but we feel it will keep its richness because of the quality of the paint.โ
A lasting impact
KEIM paints will continue to play a key role if Brilliant Bamboo extends the Brilliant Botanicals project to create more murals.
Gemma said: โThis project brought together several of the things we care about most โ beauty, sustainability and place. It shows how public art can be joyful, thoughtful and values-led.
โAs a company we canโt compromise on our values and the ethos of the project, and if it expands, weโll be advising future artists to use KEIM.โ
Rob added: โItโs slightly more expensive, but itโs absolutely worth it. Iโll definitely be using KEIM again, and Iโll be talking to more clients about it. The actual product is phenomenal and the company was great to work with.
โThis big project was a learning curve for me but I am very proud of what we created together. It would have looked very different if we had used a traditional masonry paint.โ